The Problem
Customers Want Smarter KYB. Legacy Solutions Only Create Friction.
LoanPro provides the end-to-end credit platform modern financial organizations use to launch, service, and scale financial products. But to do that effectively, their customers need to onboard good businesses without unnecessary friction or risk.
Traditional KYB solutions couldn’t keep up. Stale data sources and manual review processes led to delays, false positives, and inconsistent onboarding outcomes. LoanPro’s clients were stuck choosing between speed and effectiveness – or worse, juggling disconnected vendors and still struggling to verify legitimate businesses.
To deliver on their promise of fast, compliant onboarding, LoanPro needed a smarter, fully embedded KYB solution: one that would power business verification behind the scenes without slowing down the customer experience.
The Solution
Smart Verify Powers KYB, Risk Scoring, and Automation – Fully Embedded into LoanPro
To solve this, LoanPro integrated Baselayer’s identity and risk infrastructure (white-labeled as Smart Verify) directly into their platform, boosting auto-approvals and making the onboarding process more seamless, with zero disruption to customer workflows.
Smart Verify automatically verifies business legitimacy across all 50 states, flags risk indicators like sanctions or litigation, and scores SMB risk based on digital footprint, industry, and behavioral patterns – all within seconds.
Baselayer works quietly behind the scenes, but the results speak for themselves. With Baselayer, LoanPro delivers faster approvals, better insights, and fewer manual reviews without ever requiring users to leave the platform.
The Result
Faster Onboarding. Higher Approval Rates. Less Manual Risk Work.
By integrating Baselayer’s KYB and risk infrastructure, LoanPro has given its customers exactly what they need: an effective, intelligent way to verify and approve businesses without switching tools or slowing down.
Now, LoanPro customers can:
- Instantly verify 100% of all good businesses with fewer false positives
- Cut manual KYB reviews by more than 60%
- Surface risk insights like UCC liens, litigation, and website legitimacy – all in one place
- Automate onboarding flows and confidently say “yes” to more good businesses, faster
Smart Verify helps us bring real-time identity and risk intelligence directly into the core of LoanPro’s platform... It’s [Baselayer] a key part of how we’re helping credit providers reduce risk, proactively monitor their portfolio, and streamline lien filing without sacrificing confidence.
With Baselayer powering business verification behind the scenes, LoanPro is delivering a smarter, more scalable onboarding experience – one that balances growth with risk, and automation with trust.
