Form fields are killing your conversion rate. Business Pre.Fill fixes that

Business onboarding flows weren’t built to convert. Applicants face long forms, hard-to-remember details (legal names, EINs, addresses, officer info, etc.), and confusing fields. The result is drop-offs, delays, and lost revenue.

Because it’s their first interaction with your product, that friction sets the wrong tone: slow, frustrating, and forgettable.

Today, we’re changing that with an industry-first product that drives conversions, reduces fraud, and delights your customers.

Pre.Fill cuts through the noise

With Baselayer Business Pre.Fill, applicants only need to enter their personal information. Pre.Fill does the rest by automatically sourcing verified entity data from Secretary of State records and other authoritative sources, matching the individual to the business, and completing the remaining fields in seconds with greater accuracy than manual input.

The result is up to 25% higher form completion rates, cleaner data (free of typos and manual entry errors), and a smoother path for qualified businesses.

That’s why we created Business Pre.Fill. Fewer fields mean fewer errors, which means better submissions from the start.

How It Helps – Solving the Form Problem

Every extra input field creates friction. Every guess leads to mismatched data. And every mismatch creates work for someone downstream, whether it’s a frustrated applicant, a risk analyst chasing false positives, or a product team trying to understand why conversion dropped off.

Pre.Fill eliminates that friction and guesswork by directly integrating verified information into your application.

Here’s how it helps:

• Clean data from the start: No more typos or bad guesses. Pre.Fill sources real-time entity data from government records.
• Stronger matches, fewer false positives: Applications are anchored to real businesses early, improving KYB accuracy and reducing fraud queue noise.
• Higher conversion, less drop-off: With fewer fields, qualified businesses move through faster, boosting completion rates by up to 25%.

Pre.Fill doesn’t just improve your funnel. It strengthens the data you rely on to make onboarding decisions with confidence. And it does so without changing your KYB workflows or compromising your controls.

Reduce user friction, not oversight

Pre.Fill isn’t just a UX upgrade. It’s a fraud and compliance advantage.

By anchoring each application to verified records at the point of submission, Pre.Fill improves match accuracy, reduces false positives, and eliminates noise before it reaches your fraud stack.

It doesn’t bypass your risk controls. It makes them work better so your team can focus on real threats, not clerical errors.

Get started in minutes

Baselayer Business Pre.Fill is live today and available for all Baselayer customers.

It’s already helping fintechs, lenders, and platforms cut onboarding fields by up to 40%, boost KYB accuracy, and convert more qualified businesses without added effort or risk.