Marketplaces

Verify and monitor sellers without the manual reviews

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Protect your marketplace from fraud and abuse, and keep your customers coming back.

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2,200+ Financial Institutions and Fintechs save time with Baselayer Identity network

Onboard legitimate sellers faster and keep bad actors out.

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Eliminate fraud at onboarding

Spot businesses with fraud history, legal risk, or suspicious web behavior before they go live.

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"Baselayer gives us the clarity to say yes faster and the confidence that we’re making the right call"
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    Predict quality issues before they happen

    Use alternative signals like website activity and litigation history to avoid customer-impacting experiences.

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    Categorize and monitor sellers at scale

    Automatically classify sellers by industry, and flag risk factors over time. No manual review needed.

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Built for marketplace risk teams.

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Business Identity Verification

Confirm a business is real, active, and properly structured in seconds.
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Simple KYB and Risk Scoring

Explainable and easy-to-use scoring - built to detect bad applications instantly.
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Litigation & Bankruptcy Screening

Catch signs of instability or past misconduct with real-time legal record checks.
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Website Analysis

Evaluate professionalism and legitimacy with traffic, content, and web presence scoring.
NAICS code prediction example with a predicted accuracy percentage of 87%

Industry Prediction

Auto-categorize sellers to detect out-of-place industries or high-risk sectors.
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Fraud Network Signals

Get alerts on accounts flagged by other platforms and financial institutions.
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  • TOLA logo
    Evan Dreyer, Head of Risk and Finance at TOLA, standing in front of foliage backdrop

    You want to work with the right small businesses… But without the right data or deep enough insights, it’s challenging to decipher who’s legit and who’s trying to game the system.

    Evan DreyerHead of Risk & Finance @ TOLA

Insights for marketplaces

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