Real-time classification, real-world accuracy

Baselayer’s Industry Code Prediction is a real-time tool that tells you what a business actually does based on automated website discovery and web presence review. You get accurate NAICS codes, industry labels, and risk tiers without relying on self-reported information that can be misleading.

Industry misclassification leads to inaccurate pricing, fraud losses, and regulatory issues that are expensive to fix. Baselayer takes the guesswork out by automatically analyzing multiple data sources to give you accurate NAICS, MCC and SIC codes from the start, and flag cases where applicants misrepresent their industry.

That’s common and completely fine. We use name, address, filings, maps, and reviews to predict industry accurately even when no website exists, so you still get reliable classification data.

You’ll get structured NAICS, MCC, and SIC codes, plain-English industry descriptions, keyword clusters, and industry risk tiers, all delivered in real time via API and ready for use in your decision-making process.

Yes, we flag cases where the predicted industry doesn’t match what the applicant claims. This helps you catch fraudsters trying to appear low-risk by misrepresenting their actual business activities during the application process.

Baselayer uses keyword clustering to give you richer context from a business’s website, filling in missing details and flagging mismatches. It helps you confidently classify businesses, even when names or codes are vague or misleading.