Industry Prediction
Real-time classification, real-world accuracy
Automatically predict industry codes and assess category-specific risk with AI-powered precision.
Trusted by 2,200+ industry-leading financial institutions
Business names are often ambiguous, and website fields go unfilled, leading to misclassification, regulatory exposure, best guesses and poor decisioning.
Predict industry with minimal inputs
Generate accurate industry codes using just business name and address, even if no website is supplied.
Enrich without relying on the applicant
Automatically enrich input data with proprietary web scrapping and AI for a 70% boost in website identification.
Deliver structured insight with every prediction
Baselayer returns standardized codes, descriptions, and risk tiers so you can score and segment businesses at onboarding.
"I’m a big fan of the keyword‑based industry prediction.... I can craft my own verticals, group businesses by bespoke categories, and feed that nuance straight into our models."
Maximize business operations insights
Go beyond static NAICS codes. Baselayer uses keyword clusters and business context to predict industry, so you can customize approval criteria based on how businesses actually operate.
Predict industry, even without a website
Roughly 30% of SMBs lack a web presence. Baselayer fills in the blanks with name, address, and filings, ensuring no segment is left behind.
Embed directly into onboarding flows
Predictions are delivered instantly via API, designed to support KYB, pricing, and decisioning rules at scale.
Predictions are delivered instantly via API, designed to support KYB, pricing, and decisioning rules at scale.
Turn signals into smarter decisions
Product Managers
Credit & Underwriting Teams
Risk & Fraud Teams
Compliance Teams
Built for confident approvals
Baselayer connects fragmented data and applies AI to help you act early, and with more confidence.
Tap into a cross-platform network to detect emerging fraud trends before they spread.
Bring public, proprietary, and partner sources together to strengthen every check with real-time insights.
Let Baselayer's AI agents put monotonous work on autopilot with unparalleled accuracy and scalability.
Verified fraud intelligence from across the market, shared by top financial institutions and risk teams.
What else can you do with Baselayer?
Turn classification into action with these connected solutions:
Business Verification
Get identity clarity.
KYB Rating
Summarize risk in seconds.
Consumer Solutions
Verify consumers with confidence.
Have questions? Find answers.
Baselayer’s Industry Code Prediction is a real-time tool that tells you what a business actually does based on automated website discovery and web presence review. You get accurate NAICS codes, industry labels, and risk tiers without relying on self-reported information that can be misleading.
Industry misclassification leads to inaccurate pricing, fraud losses, and regulatory issues that are expensive to fix. Baselayer takes the guesswork out by automatically analyzing multiple data sources to give you accurate NAICS, MCC and SIC codes from the start, and flag cases where applicants misrepresent their industry.
That’s common and completely fine. We use name, address, filings, maps, and reviews to predict industry accurately even when no website exists, so you still get reliable classification data.
You’ll get structured NAICS, MCC, and SIC codes, plain-English industry descriptions, keyword clusters, and industry risk tiers, all delivered in real time via API and ready for use in your decision-making process.
Yes, we flag cases where the predicted industry doesn’t match what the applicant claims. This helps you catch fraudsters trying to appear low-risk by misrepresenting their actual business activities during the application process.
Baselayer uses keyword clustering to give you richer context from a business’s website, filling in missing details and flagging mismatches. It helps you confidently classify businesses, even when names or codes are vague or misleading.
